we were created out of a sense of urgency. Software is everywhere. Saturation doesn't begin to describe it. So when we decided to enter the space we took years looking at how software companies moved, how they succeeded, and most importantly failed.

 Out of all we learned, the most important was history. History always repeats itself. The most successful companies in general have one thing in common. They stuck to the basics, but did one thing better.

The owner found a connection to the JU-87 dive bomber aka the "STUKA"
it was a regular old plane. did its job like all the thousand other ones...but it did one thing different. They put an air siren on it. They didn't try to reinvent flight, but merely stuck a siren to it. Because of this, it is by far one of the most distinctive, and disruptive planes to have ever flown.

That is what we want to recreate in each and every project. We're not "changing the way" you do anything...only making it better.